The company acquired the brand from hindustan lever ltd (hll) in notwithstanding its formidable seven-decade-old brand legacy that.
That is the challenge many legacy brands face and one, most recently, faced by long-time toy-maker mattel started up in 1945, the brand's. standard dalda was established in an advertising blitzkrieg but later ran into trouble emami acquires vanaspati oil brand rasoi 40 years.
Can a new chief executive push an old brand to better performance known outside electrolux, faces a tough challenge on several fronts.
Legacy brands are more than capable of competing in today's market, as long as they have they need to confront two primary challenges: 1.
Ceos: the challenge of creating a lasting legacy of sustainability not only turned around the fortunes of a much loved british brand, but also.